Email Copy
Client: Peabody’s Parlor
This email had the primary goal of booking new appointments for the foilyage hair treatment. With spring delivery date, this email from a small business hair salon was meant to evoke excitement about warmer weather and, in turn, warmer colors. Peabody’s Parlor already exhibited a brand tone of boldness and confidence, so I utilized strong, empowering language to help the reader understand how this new color could make them feel.
This particular email demonstrated a 38% open rate.
“Stevi is always punctual [when delivering projects]. If Stevi says it will be done, it’s always done, and I love that. She is always listening and does excellent research.”
— Steff Peabody, Peabody’s Parlor
