Client: Precision Vision

Precision Vision is an ophthalmology product manufacturer with a very technical, but also very authentic brand tone. They approached me with a desire to rewrite their website’s crucial About Page after adding a brand new service to their offerings.

My primary goal for this page rewrite was to highlight the human aspects of the company without compromising the academic integrity of the content. I did so by focusing on the element of trust, as PV works with medical professionals who are using these products for diagnostic and clinical trial purposes. This allowed me to acknowledge the standard of excellence found in the company’s production, but also highlight why that excellence is so important to their customers, thus tying together the technical attributes of the company and the human connection formed through a trusting business-customer relationship.